Nutrena Loyall Life Brand Refresh
Pet food aisles are a menagerie of bright colors, fun animal photos, and big claims. It’s easy to become overwhelmed when the choice in changing your pet’s food is already complex enough. To assuage even the most particular pet parents, we relaunched Loyall Life with a message that spoke directly to the heart behind every decision they make for their beloved animal.
Eye-catching design. Heartwarming story.
Our team updated the brand with colors and lifestyle photography that capture the real moment between pets and the people who love them. Then we wrote a story that serves at the heartbeat of the brand and the why behind everything Loyall Life and pet parents do.
It’s more than food. It’s a promise.
At Nutrena®, we know you’re fulfilling a promise every time you fill your pet’s bowl. A promise to protect them and their well-being, to stay as loyal to your cherished pet as they are to you. We share that promise, and that’s why we’re committed to crafting delicious recipes to help increase energy and support your pet’s immune system, shielding their health from the inside out. That way you can make the most of every moment together. That’s the Loyall Life.
Before bags hit the shelves, we ran a social teaser campaign.
Once bags hit the shelves in June, we relaunched the brand with in-store marketing materials, social awareness, and digital banners that received a Speciality Campaign Merit Award from the National Agri-Marketing Association.
Client: Nutrena Loyall Life
Agency: Yamamoto
Date: June 2025
Creative Director: Melisse Treptow
Art Director: Megan Connor
Senior Copywriter: Alyssa Engsberg
Copywriter: Morgan McDonnell