Truvia Tastemaking
Life is too short to deny ourselves a little sweetness. But how do you make an artificial sweetener stand out in an oversaturated market? Well, it all comes down to taste.
The Tastemaking campaign highlighted how holidays, happy hours, and our morning pick-me-up can be made all the sweeter without any added sugar.
Client: Truvia
Agency: Yamamoto
Date: 2024-2025
Creative Director: Vince Koci
Writers: Alyssa Engsberg, Claire Cramer, and Morgan McDonnell
Art Directors: Essence Enwere, Ericka Wallis, and Abigail Winchester