Lineage IPO Launch

Do you know how your food gets into freezer aisles?

Lineage is the world’s largest temperature-controlled warehousing and supply chain network. After decades of growth, they were ready to transform their privately owned logistics company into a publicly traded real estate investment trust. But there was one problem: a lot of people didn’t know who they were or what the cold chain was.

So, we brought a taste of the cold chain to Times Square.

Client: Lineage

Agency: Yamamoto

Date: July 24, 2024

Previous
Previous

Wall Street Journal Lineage IPO Continuation

Next
Next

Sherwin-Williams Architectural Coatings Box