Lineage IPO Launch
Do you know how your food gets into freezer aisles?
Lineage is the world’s largest temperature-controlled warehousing and supply chain network. After decades of growth, they were ready to transform their privately owned logistics company into a publicly traded real estate investment trust. But there was one problem: a lot of people didn’t know who they were or what the cold chain was.
So, we brought a taste of the cold chain to Times Square.







Client: Lineage
Agency: Yamamoto
Date: July 24, 2024