Lineage IPO Launch

Do you know how food ends up in freezer aisles?

There’s a good chance Lineage, the world’s largest cold storage network and supply chain company, had a hand in getting it there. After decades of revolutionizing how food moves through the world and onto plates, they were ready to go public. But there were two problems: a lot of people didn’t know who they were or what the cold chain was.

So, on a hot summer day in New York City, we brought a taste of the cold chain to Times Square. Our interactive cold storage warehouse simulation offered cool relief from the heat and educated visitors on all the innovative ways Lineage moves and stores food around the world.