Lineage IPO Launch
Do you know how food ends up in freezer aisles?
There’s a good chance Lineage, the world’s largest cold storage network and supply chain company, had a hand in getting it there. After decades of revolutionizing how food moves through the world and onto plates, they were ready to go public. But there were two problems: a lot of people didn’t know who they were or what the cold chain was.
So, on a hot summer day in New York City, we brought a taste of the cold chain to Times Square.
Our interactive cold storage warehouse simulation offered cool relief from the heat and educated visitors on all the innovative ways Lineage moves and stores food around the world.
After the bell rang, we took over the digital boards in Time Square to formally introduce Lineage as the new standard for cold chain logistics.
The work was far from over
After helping Lineage achieve the highest IPO valuation of 2024, we continued to reach investors where they’re at with an invitation to join one of our world’s most vital industries.
IMAGINE IF YOU COULD FEED THE WORLD.
Food fuels the human experience. With billions of people needing food to thrive, the notion of feeding the world sounds ambitious. Impossible. But that is what Lineage sets out to do every day.
Lineage is the world's largest network of cold storage warehouses. Our decades of cold chain expertise and proprietary, cutting-edge technologies combine to reimagine a smarter, more sophisticated cold chain. As food fuels the human experience, we are fueled by our purpose: to transform the food supply chain to eliminate waste and help feed the world.
Wall Street Journal | July 29, 2024
Client: Lineage
Agency: Yamamoto
Date: July 2024