One Test. A Lifetime of Peace of Mind.

The risk of developing a hereditary cancer persists, even after testing.

The Peace of Mind Plan campaign is geared toward oncologists, genetic counselors, and breast surgeons, positioning the Riskguard test as the premier hereditary cancer screening that delivers ongoing peace of mind for both providers and patients.

Mantra

Your patient comes in for treatment, but what they truly want is peace of mind.

Answers to quell their anxieties.

Assurance to confidently plan for what lies ahead.

But with a complicated genetic past, testing for one moment in time is not enough to assuage patients’ concerns or bolster your treatment plans.

Where other hereditary cancer assessments focus on the risks your patients face today, the Riskguard test keeps patient samples after initial testing for ongoing monitoring and notifies you of breakthrough findings that could inform treatment plans in the future.

Backed by the trusted power of Exact Sciences, uncertainty turns into vital answers. And just one test brings total peace of mind.

Brand Positioning, Personality, & Tone

The brand positioning is the guiding principle that informed all creative work. It’s not a tagline, but an essential truth amplified by the brand personality and tone that helps messaging reach and resonate with audiences in a more meaningful way.

Brand Positioning

Actionable insights for today and in the future.

Brand Personality & Tone

Optimistic

Visionary

Altruistic

Here for the long haul

Our headlines reflect the expert guidance of Exact Sciences with messaging that’s informative, accessible, and inspires confidence that providers can use the Riskguard test in pursuit of excellent patient care.