Best Buy

How do you capture a person’s attention in five seconds or less?

For an entire year, banner ads were my world. At work, that is. The briefs were simple: take a product, sneak in a spec, tie it to a human truth, and convert it to a sale. Oh, and use as few words as possible. I wrote dozens of these every day, five days a week. Here are some of my favorites.

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Best Buy

How do you capture a person’s attention in five seconds or less?

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