Action for Healthy Kids
Before kids can be anything, they need their health.
Action for Healthy Kids addresses our kids’ health crisis head on through evidence-based programs, resources, and partnerships in schools and communities. We were tasked with refreshing their brand in a way that reflected their mission and was impossible to ignore. The new brand voice we created is direct and builds a charge that sparks actionable change. While grounded in reality, our imagery invigorates hope for a future where our kids thrive.
Mantra
We tell our kids they can be anything they want.Athletes, advocates, astronauts, doctors, firefighters, inventors, mentors, peacemakers, parents and presidents.And for them to be any of these, we have to make their minds as strong as their bodies.Their social skills as diverse as the food on their plates.Their basic needs as well-nourished as their ambitions.Because for them to be everything they dream, they need their health.Kids need health, health needs action, and Action needs you.
Client: Action for Healthy Kids
Agency: Yamamoto
Date: January 2026
Executive Creative Director: Shawn Pals
Senior Copywriter: Alyssa Engsberg
Junior Art Director: Essence Enwere