JG16 & Lineage Foundation for Good
What if touchdowns did more than put points on the board?
That question sparked Touchdowns for Good. Every touchdown that Detroit Lions quarterback Jared Goff threw put meals on tables across the country. After two successful seasons, the JG16 Foundation and the Lineage Foundation for Good set their most ambitious goal yet. To make it happen, they needed a rallying cry.
Add Up the Good
A Whole Lot of Good was Done
Client: Lineage
Agency: Yamamoto
Date: September 2025 - February 2026
Creative Director: Julie Hernandez
Senior Copywriter: Alyssa Engsberg
Junior Art Director: Essence Enwere